How to build an email list by converting Instagram followers into subscribers
January 26, 2018
Instagram is a powerful social media that has been proven as a good platform to capture the attention of literally hundreds and hundreds of millions of people – but converting your followers into paying customers is a tough task, especially if you aren’t sure of how to take all of your Instagram traffic and convert them into web traffic and customers that you can actively market to from here on out.
Thankfully though, converting your Instagram followers into an email subscriber list is one of the easiest processes you could go through as a savvy online marketer today. By getting hold of your prospect’s email information you can market to them as often as you like at next to no expense whatsoever – and converting them into paying customers from there becomes almost effortless.
Let’s dig a little bit deeper into everything you need to know about how to build your email list with Instagram, by converting your Instagram followers into your email list subscribers As Soon As Possible!
Use the right “bait”
The easiest way to get your Instagram followers juiced up about joining an email subscription list for your business is to simply offer them some kind of “bait” that they are going to be really, really excited about and be willing to get.
Oftentimes this can be something as simple as exclusive content that is not easily available elsewhere, but from time to time you have to actually create free content (an eBook, course, or video series) or even give a discount or free products/services away to entice people to enter and give you their email information.
You really need to think about the bait that you will be offering, as you don’t want to try and “lowball” your followers, as it will send the wrong message that you don’t really care about them other than as potential prospects.
Make your bait valuable and you’ll get the kind of reaction that you are after – and that incentive (no matter how costly to you up front) will almost always pay off big time later down the line. Fulfill your “bait” only after they give you their email on a landing page.
A landing page is a simple single page website that you create specifically for your email list, a clear, concise, and tight little page that does one thing and one thing only – collects email information from your Instagram followers.
Make sure that this is the first hoop your followers have to jump through before they get hands on the bait that you have to offer. Once you capture that email information you will be able to plug it into your email marketing software, fire up your autoresponders, and really rock and roll from there!
Once you are through deciding on the freebie to offer to your followers and setting up your landing page. The next thing would be to create a link to your landing page in your bio. Then go ahead and tell your audience about the freebie. That is all you need to know about turning your Instagram followers into subscribers.
It is as simple as that. Now go and create that quality free content to give away to your followers so you can convert them into subscribers.
What do you want me to give away? I need suggestions.
Check out my other posts on Instagram marketing tips.